Website project
A clearer digital foundation for Arcadia Smile.
A complete website rebuild for the dental practice of Dr. Hanfu Lee, DDS — clarifying how the practice is presented to prospective patients in Arcadia and the San Gabriel Valley.
The problem
A valuable practice presented unclearly online.
The practice had real expertise and a clear set of clinical services, but the existing website didn't present them in a way that helped prospective patients quickly understand what was offered, who it was for, and what to do next.
The goal was a clearer, more trustworthy first impression — one that reflected the quality of the practice and gave prospective patients a straightforward path to learn more or reach out.
The work delivered
A complete, responsive website rebuild.
Scope I handled
- Responsive, mobile-first layout and navigation
- Dedicated pages for core clinical services
- Doctor credentials and in-office technology presentation
- Clarified core service offerings across family, implant, and restorative care
- Clean appointment request paths
- Modernized presentation of the practice and its services
What changed and why
Specific changes, and why they mattered.
Structure & pages
Reorganized the site around the services prospective patients actually look for, with dedicated pages instead of a single crowded list.
Clarity & path
Rewrote the presentation of the practice around what patients get and what to do next, so the offer and the appointment request are obvious.
Responsive foundation
Rebuilt for mobile-first behavior so the site reads cleanly on the phones most patients use to research and book.
Outcomes
What's shown, and what still needs measurement.
This is a website project. The screenshot above shows the delivered work — a clearer, more responsive presentation of the practice and its services. It does not, on its own, prove a change in patient volume or revenue.
Business outcomes — patient counts, revenue, or ranking changes — are not shown here. Those will be published only with the client's permission and verified supporting data, with a clear date range and source.
Tracking foundations were prepared for inbound inquiries and appointment requests so performance can be measured going forward.
Want a website like this for your practice?
Book a free website review. I'll look at how your site turns visitors into inquiries and walk you through my top three fixes.
Want to talk about your website?
Book a free website review — 20 minutes, three prioritized fixes, a written 30-day plan.